Croke Fairchild Duarte & Beres is a growing law firm headquartered in Chicago, with a team of over 100 attorneys and staff. Formed by partners who worked at preeminent law firms, with a deep bench of sophisticated and experienced corporate lawyers and litigators, our team provides exceptional legal service while affording our clients the benefits of working with an agile and entrepreneurial-minded team of results-oriented professionals. We are driven by our core values: humility, respect, collaboration, partnership, and innovation.

We represent a diverse group of interesting clients, including private equity firms, startups, venture capital investors, family offices, public companies, and more, in sophisticated and complex legal matters and transactions.

Job Summary:

We are seeking a highly skilled and experienced Marketing Director to lead our      marketing initiatives and manage the execution of our overall marketing strategy. This role is responsible for crafting and implementing a comprehensive marketing plan, managing      vendor and consultant relationships, and ensuring consistent and effective communication with key stakeholders. The ideal candidate will bring extensive experience in legal marketing and be well-versed in strategy development, client relationship management, content coordination, digital marketing, and industry-specific recognitions. This position reports directly to the Management Committee (MC) of the firm.

Key Responsibilities

1. Marketing Strategy Development and Execution

• Develop and implement a strategic marketing plan that aligns with the organization’s goals and objectives.
• Drive marketing initiatives across various channels to build and strengthen the firm’s brand, reputation, and market positioning.
• Coordinate with the MC to ensure alignment with overall firm strategies and priorities, while communicating progress and results.

2. RFP (Request for Proposal) Management

• Lead the RFP response process, collaborating with internal teams to draft proposals that highlight the firm’s capabilities and differentiate us from competitors.
• Ensure timely and accurate responses to RFPs, tailoring messaging to address client-specific needs and positioning the firm as a top choice.

3. Awards, Recognitions, and Chambers Submissions

• Oversee external consultants responsible for coordinating submissions for key industry awards and recognitions, including Chambers submissions.
• Work with internal and external stakeholders to ensure accurate and compelling representation of the firm’s achievements and expertise.
• Track deadlines, gather necessary documentation, and monitor the status for each submission, ensuring successful recognition of the firm’s accomplishments.

4. Vendor and Consultant Management

• Manage relationships with all marketing-related vendors, including public relations and content consultants, to ensure alignment and consistency with the firm’s branding and messaging objectives.
• Supervise the content consultant to ensure timely and quality production of written and visual content that supports the firm’s business development goals.

5. Digital Media Strategy

• Oversee external consultants responsible for executing digital marketing strategies, including social media management, to increase brand visibility and engagement.
• Collaborate with consultants to develop and refine content that resonates with potential clients and industry influencers, ensuring alignment with the firm’s branding and business development goals.
• Review analytics and key metrics provided by consultants to assess the effectiveness of digital campaigns, providing guidance to optimize results and enhance engagement with target audiences.
• Ensure that all digital content produced by consultants adheres to the firm’s brand voice and reflects industry standards.

6. Content Development and Coordination

• Oversee content creation and strategy, ensuring all materials reflect the firm’s brand voice and adhere to legal industry standards.
• Collaborate with practice area leaders to identify content opportunities and develop thought leadership materials (e.g., articles, case studies, blogs).
• Coordinate with internal teams to source content ideas and feedback, producing materials that are aligned with the firm’s marketing and business development objectives.

7. Public Relations (PR) and Media Relations

• Work closely with consultants to align PR strategies with the firm’s branding objectives, increasing visibility and enhancing the firm’s public image and reputation.
• Oversee media response strategies and maintain consistency in messaging across all media interactions.

8. Stakeholder Reporting and Communication

• Report regularly to the MC on marketing initiatives, progress, and KPIs, offering insights and recommendations based on data-driven analysis.
• Facilitate communication between marketing vendors and internal stakeholders, ensuring a smooth workflow and clear understanding of project goals and timelines.
• Serve as a key point of contact for all marketing inquiries, managing information flow to ensure alignment and responsiveness.

Qualifications

• Bachelor’s degree in marketing, communications, business, or a related field (advanced degree preferred). Equivalent, relevant years of experience will be considered.
• Minimum 7-10+ years of marketing experience within a law firm or professional services environment, with demonstrated expertise in legal marketing.
• Experience managing vendor relationships, including public relations and content consultants.
• Excellent project management and organizational skills, with the ability to manage multiple priorities and meet tight deadlines.
• Strong understanding of digital marketing platforms, analytics tools, and CRM systems.
• Outstanding written and verbal communication skills, with a strong attention to detail and ability to produce polished content.
• Strong understanding of the legal industry landscape, including market trends, key players, and best practices for brand differentiation.

This role offers a unique opportunity to contribute to the growth and success of our firm by driving impactful marketing strategies that elevate our brand, build client trust, and enhance our standing in the legal industry.

About

Croke Fairchild is WBE Certified, and a member of the national association of minority and women owned law firms (NAMWOLF).

Benefits

Firm contributes to voluntary medical, dental, and vision plans. Offers FSA, HSA, and commuter benefits. Firm-paid STD & LTD. Retirement savings plan. Unlimited PTO. Croke Fairchild is WBE Certified and a member of the National Association of Minority and Women-Owned Law Firms (NAMWOLF).

We are an Equal Employment Opportunity Employer. It has been and will continue to be a fundamental policy of CFDB not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status or any other characteristic prohibited by federal, state and/or local laws. This applies to all employment decisions